Use case
Gift with purchase packs on Shopify
GWP works when the gift is honest at checkout: the free item absorbs the savings, paid items keep clean prices, and stock decrements the SKUs that actually ship.
The GWP pattern that converts
Pair a bestseller with a low-cost companion or sample. Price the pack so the gift feels free, publish one product page, and let checkout expand the pack into components. Free-item allocation in Better Bundles is built for this — the discount lands on gift lines first.
How to set it up in Better Bundles
- Install Better Bundles and open Create bundle
- Add the paid hero product plus the gift component
- Choose free-item (or item-based) pricing so the gift absorbs savings
- Preview allocation, set Active, and publish the draft Shopify product
- Run a test checkout and confirm line items + inventory look right
Watch-outs
- Keep gift COGS low enough that the offer still improves contribution margin
- Monitor gift stock — pack availability follows component inventory
- Start with one hero GWP before proliferating seasonal variants
Related use cases
- Product kits and curated packs on Shopify
Sell product kits as one Shopify product with automatic discounts, component-level inventory, and pack reporting — without theme scripts.
Ready to grow your average order value?
Create your first native-style bundle and see the discount at checkout. Every plan starts with a 15-day free trial.